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What is product market fit and how does it work?
Most businesses fail, many struggle, and few thrive. And for your business to thrive, there have to be plenty of people interested in what you’re selling and enough who are willing to pay for it. But product-market fit matters more to the future of your business than brilliant marketing ideas, a talented dev team, or any other factor.
Startup coach and investor Marc Andreessen defines product-market fit (PMF) as “being in a good market with a product that can satisfy that market.” When an up-and-coming company builds a product that customers in a target market are ready to buy because it solves a specific problem better than their competitors, plus when there are a lot of potential users and acquisition is easy, that’s product-market fit.
To set yourself apart from competitors and build a product that people will use and recommend to others, you need to identify the things that competitors are not doing and adapt to fill unmet needs. And to maintain product-market fit, you must keep your finger on the pulse of the market and stay flexible amid change.
How Product-Market Fit Finder helps teams like yours
When the market is full of solutions that people are already happily using, selling can be difficult. But when you know what else they’re looking for, you can offer a product or service that they’ll want to buy.
Product-Market Fit Finder lets you collect qualitative data you can use to understand your market and get a more honest insight into your customers’ pain points. You can also find out who else is trying to solve their problems while discovering how you can solve them better.
Our surveys let you gather quantitative data, too, so you can quantify product-market fit by tracing valuable indicators of how well your product is finding its way into the marketplace. You can also use these insights to improve, adapt, and market your product or service at any stage of the product life cycle. Our channel structure makes it easy to conduct PMF surveys, as well as to analyze the results.
It's as easy as one-two-three
Create a channel and choose a survey type
From your Dashboard, click on the ‘New Channel’ button to create a new channel and select your preferred survey type.
Customize your survey and send invitations
Customize questions, the look and feel of surveys, and sender details. Upload contacts and send invites at the click of a button.
Collect and analyze feedback in real-time
See all of your incoming feedback from a single, centralized dashboard, filter it by keywords, and take timely action.
Create a channel and choose a survey type
From your Dashboard, click on the ‘New Channel’ button to create a new channel and select your preferred survey type.
Customize your survey and send invitations
Customize questions, the look and feel of surveys, and sender details. Upload contacts and send invites at the click of a button.
Collect and analyze feedback in real-time
See all of your incoming feedback from a single, centralized dashboard, filter it by keywords, and take timely action.
Design products and services that people want
Try FeedbackLabs free for 14 days. Quick setup, no need to talk to sales, and you can cancel anytime.
Sign up today and send your first product-market fit survey in minutes:
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